What Students Learn
Hacking Empathy: Design Thinking for a Digital World
Our foundation for succeeding in digital requires us to design experiences through our users’ eyes. We’ll rely on the power of design thinking and a user-centric focus to help us imagine and execute successful online marketing campaigns. Students will learn how to interview users across various age groups and identify their online habits and preferences in-depth to design the right digital experiences.
Next, we’ll prototype these in a low-fi way using wireframes and user journey mapping.
Search Engine Optimization (SEO)
Arguably the toughest part of the course, the basics of Search Engine Optimization (SEO) covers long-tail keyword research methods, on-page SEO for a focus keyword phrase, the art of inbound link building, and identifying influential sites based on Domain Authority to support online PR efforts. You’ll do this for your own WordPress site using the Yoast SEO plugin for on-page SEO. We’ll also setup Search Console so you can track your own websites performance through the eyes of Google.